In this interview with Kath Pay of Plan to Engage, Dela Quist of Alchemy Worx reveals his findings on how often you should send emails to your subscribers. As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up. He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around. Apologies for the abrupt ending but there was a technical problem which caused the recording to stop. …
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